Who are considered promoters in a sales context?

Promoters in a sales context are customers who actively support and advocate for your product. These are individuals who not only enjoy using the product but also recommend it to others, contributing positively to the brand's reputation and driving potential sales through word-of-mouth. Promoters are essential for businesses as they often provide valuable feedback, engage in positive discussions about the brand, and help in cultivating a loyal customer base.

In contrast, customers who frequently complain may express dissatisfaction and could detract from the brand image rather than promote it. Similarly, customers who don't make repeat purchases indicate a lack of loyalty or satisfaction with the product, which does not align with the concept of being a promoter. Employees who sell the product, while they may advocate on behalf of the brand due to their position, are not classified as customers. The distinction lies in the fact that promoters are those who voluntarily recommend and support the product due to their positive experiences. This support is crucial for driving referrals and enhancing customer acquisition efforts.