University of Central Florida (UCF) MAR3391 Professional Selling Practice Exam 2

In a buyer's organization, the individuals responsible for planning and scheduling interviews for their superiors are typically the buyer's subordinates. This is because subordinates are often tasked with organizing their superiors' schedules, managing administrative duties, and ensuring that important meetings are set up efficiently. They play a crucial role in facilitating communication and ensuring that executives can focus on high-level strategic activities instead of logistical details.

While product managers, sales representatives, and technical support staff all have their respective roles within the organization, they do not generally handle the scheduling of interviews for superiors. Product managers might focus on developing and managing products, sales representatives engage with customers and prospects, and technical support staff provide assistance with technical issues and challenges. Therefore, the responsibility for planning interviews lies primarily with subordinates who are specifically assigned to support their superiors in the administrative capacity.