Which system is used by salespeople to archive, catalog, and retrieve digital media and text?

Digital collateral management is specifically designed for salespeople to efficiently archive, catalog, and retrieve digital media and text that supports sales processes and marketing efforts. This system helps streamline the storage and access of marketing materials, presentations, brochures, and other digital assets, ensuring that sales teams have the right resources at their fingertips when they need them.

In the context of sales, having immediate access to updated and organized materials is crucial for presenting to clients and closing deals. Digital collateral management organizes these assets in a way that enhances usability and supports the sales workflow.

While the other options serve important functions in business, they do not specifically focus on the needs of salespeople regarding digital media management. A content management system is broader and can manage website content and other digital assets more generally. Customer relationship management is primarily focused on managing interactions and relationships with customers, although it may incorporate some media management features. An information management system encompasses a vast array of data-related activities across various types of information but does not address the specific needs of sales collateral organization.