Which strategy primarily focuses on ensuring a steady flow of inventory to meet customer needs?

The strategy that primarily focuses on ensuring a steady flow of inventory to meet customer needs is automatic replenishment. This approach systematically triggers inventory orders based on predetermined levels and sales data, allowing businesses to maintain optimal stock levels without manual intervention. By automating the replenishment process, companies can reduce stockouts and overstock situations, leading to improved service levels and customer satisfaction.

Demand forecasting, while closely related, emphasizes predicting customer demand to guide inventory decisions rather than managing the actual replenishment of stock. Inventory turnover measures how quickly inventory is sold and replaced over a specific period, providing insights into sales efficiency rather than directly addressing inventory flow. Supply chain management encompasses a broader scope, focusing on the overall process of sourcing, production, and distribution, which includes but is not limited to inventory replenishment.

In summary, automatic replenishment is specifically designed to ensure that inventory levels are maintained consistently to satisfy customer demand, making it the most relevant choice for this question.