Which statement outlines how a product addresses the specific needs of a buyer?

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Prepare for the UCF MAR3391 Professional Selling Exam 2. Study with comprehensive materials, flashcards, and multiple choice questions. Each question includes hints and explanations to ensure you ace your exam!

The correct answer is the customer benefit proposition because it articulates how a product meets the specific needs and desires of a buyer. This proposition effectively communicates the advantages and value that a customer can expect to gain from a product, linking it directly to the customer's unique circumstances or challenges.

A feature statement merely identifies the characteristics or attributes of a product without necessarily connecting those features to customer needs. Similarly, an implied need statement refers to a need that a buyer has not explicitly mentioned, making it less effective in addressing their specific concerns. Sales features focus on the product's attributes but fail to convey the direct benefits to the customer. By emphasizing an understanding of the customer’s needs and explicitly relating the product benefits to those needs, the customer benefit proposition stands out as the most relevant choice for effectively demonstrating how a product addresses buyer requirements.

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