Which objective represents the salesperson's lowest acceptable outcome in a sales call?

The minimum call objective represents the salesperson's lowest acceptable outcome in a sales call. This objective sets the baseline for what the salesperson hopes to achieve during the interaction. It is crucial for guiding the salesperson's approach and ensuring they have a clear understanding of the least favorable result they are willing to accept.

Establishing a minimum call objective helps the salesperson maintain focus and resilience, even if they face challenges during the sales conversation. By knowing what they can tolerate as an outcome, salespeople can better navigate objections and setbacks while still aiming for higher goals. This approach provides a safety net, reinforcing that not every call will result in a sale, but achieving the minimum is essential for continued progress and performance.

In contrast, other options such as the primary call objective denote the main goal, typically more ambitious than the minimum, while the optimistic call objective represents an idealistic view of what could happen if everything goes well. The sales target usually refers to broader metrics for overall performance, rather than individual sales call outcomes.