Which method refers to using the telephone to generate and qualify leads?

The method that refers to using the telephone to generate and qualify leads is best described as outbound telemarketing. In this context, outbound telemarketing involves actively reaching out to potential customers via telephone to introduce products or services, gauge interest, and identify qualified leads. Sales representatives typically initiate these calls without prior interaction with the potential client, aiming to convert leads into sales opportunities.

This approach is crucial for businesses looking to expand their client base and enhance sales efforts. By contacting prospects directly, sales professionals can engage in meaningful conversations, address questions or concerns, and assess the readiness of the lead to make a purchasing decision. Outbound telemarketing can be particularly effective when following specific targeting strategies to ensure that the calls are made to individuals or businesses most likely to benefit from the offerings.