Which canvassing method involves a large group of salespeople making calls on all prospective businesses in a specific area?

The blitz method is characterized by a coordinated effort where a large group of salespeople targets all prospective businesses within a specific geographic area within a short time frame. This approach is often used to maximize reach and impact, allowing teams to engage with numerous potential clients simultaneously. It can be particularly effective for launching new products or services where immediate market presence is desired. The intensity and urgency of the blitz are designed to create momentum and increase awareness, making it a powerful method of canvassing.

In contrast, the endless-chain method involves leveraging existing customers to gain referrals, while the cold call method entails reaching out to potential customers without prior contact or relationship. The center-of-influence method focuses on building relationships with people who can influence potential customers but does not involve the direct, large-scale approach evident in a blitz.