What type of questions help a prospect recognize the true ramifications of a problem?

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Prepare for the UCF MAR3391 Professional Selling Exam 2. Study with comprehensive materials, flashcards, and multiple choice questions. Each question includes hints and explanations to ensure you ace your exam!

The correct choice is implication questions. These questions are designed to help prospects understand the deeper effects and consequences of a problem they may be facing. By asking implication questions, a salesperson guides the prospect to think critically about how the problem impacts their situation, which can increase the urgency for a solution.

For instance, instead of simply asking whether a prospect has a problem, an implication question might explore how that problem affects their efficiency, costs, or customer satisfaction. This encourages the prospect to consider not just the existence of the problem, but also its broader implications, leading them to recognize the need for change more acutely. This approach can ultimately help facilitate a more effective sales conversation by aligning the salesperson's solution with the prospect's realized needs.

Clarification questions focus on understanding the details of a prospect's statements, information questions seek specific facts or data, and probing questions aim to dig deeper into a prospect's responses. While these types of questions serve important roles in the sales process, they do not specifically target the recognition of the consequences of a problem as effectively as implication questions do.

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