What type of opening is characterized by engaging the prospect with a direct question about their needs?

The correct choice, characterized by engaging the prospect with a direct question about their needs, is indeed the question opening. This technique is effective because it immediately involves the prospect in a conversation and encourages them to think about their specific requirements or issues. By asking a direct question, the salesperson invites the prospect to share relevant information, fostering a dialogue that can lead to a deeper understanding of the prospect's needs.

This approach enhances the salesperson's ability to tailor their pitch and demonstrate how their product or service can address the prospect's particular situation. It allows for a more personalized interaction, which can build rapport and increase the chances of a successful sale. The simplicity and directness of this method can often lead to more meaningful engagement compared to other types of openings, showing the prospect that the salesperson is genuinely interested in solving their problems.