What term describes a method that utilizes email to generate leads?

The term that best describes a method utilizing email to generate leads is e-selling. E-selling encompasses a range of online sales strategies, including the use of email to reach out to potential customers. This approach allows sales professionals to engage with leads effectively, offering personalized communication and valuable information that can nurture leads and guide them through the sales funnel.

While telemarketing involves making phone calls to potential leads, it is not related to email communication. Inbound marketing refers to strategies that attract customers through relevant content and interactions across various channels, whereas social selling focuses on using social media platforms to connect with potential clients and generate leads. Both inbound marketing and social selling involve different methods beyond just email, which is why they do not specifically define the use of email in lead generation like e-selling does.