What is the term for sending the customer important and useful items or information prior to the meeting?

The term for sending the customer important and useful items or information prior to a meeting is referred to as "Seeding." This practice involves strategically providing potential customers with relevant materials, insights, or samples that can pique their interest and prepare them for a more productive discussion during the upcoming meeting. The goal of seeding is to establish value and relevance, making the customer more inclined to engage in the conversation.

Successful seeding can improve the customer's perception of you as a knowledgeable and helpful resource and can facilitate a deeper conversation about their needs and potential solutions. It allows the customer to have a clearer context and understanding of what will be discussed, which can lead to more meaningful interactions and potentially better sales outcomes.