What is the European term for a trade show?

The term "trade fair" is widely recognized in Europe as a gathering where businesses, industries, and stakeholders come together to showcase their products and services, engage in networking, and conduct business transactions. Trade fairs can serve various purposes, including market introductions, industry analysis, and networking opportunities.

These events are especially significant in Europe, where various trade fairs are organized for specific industries, allowing participants to reach targeted audiences. For example, fairs like the Frankfurt Book Fair or the Hannover Messe are notable events that attract international participation in sectors such as publishing and technology.

While "exposition," "industry showcase," and "market exhibition" can be related to the concept of trade fairs, they are not as commonly used or recognized specifically in the European context. Therefore, "trade fair" captures the essence and terminology used in European settings to refer to these large-scale events effectively.