What is a sale characterized by a long selling cycle and large customer commitment called?

A sale characterized by a long selling cycle and large customer commitment is indeed referred to as a major sale. This type of sale often involves significant investment of time and resources for both the seller and buyer. Major sales typically require in-depth understanding of the customer's needs, relationship-building, and often a consultative selling approach.

In major sales, the decision process for the buyer can be lengthy due to the complexity of the product or service being purchased, the substantial financial implications, and the need for careful evaluation of options. Such sales might include items like industrial machinery, software systems, or other high-involvement products that demand a committed partnership rather than a simple transaction.

These characteristics distinguish major sales from other types, such as impulse or quick sales, which tend to involve low commitment and are usually completed in short timeframes with less deliberation and fewer resources involved.