What is a common characteristic of house accounts?

House accounts are typically defined by their significance and value to a business. A common characteristic among these accounts is that they are often associated with high-value clients. These clients may represent a substantial portion of the company's revenue or have potential for significant future business.

Managing relationships with high-value clients requires careful attention and sometimes specific strategies to maintain their loyalty and ensure they continue to contribute positively to sales figures. This characteristic differentiates house accounts from other types of accounts, which may not have the same level of value or strategic importance.

Although house accounts may be managed differently than other accounts—where some might have designated salespeople—others might require minimal sales effort due to their established relationship with the company, it is their high-value nature that stands out as a defining feature.