What is a bounce-back card used for in sales?

A bounce-back card is primarily used for following up with clients after an initial interaction, such as a sales meeting or a trade show. It serves as a tool to maintain engagement and reinforce the salesperson's commitment to the client's needs. When a salesperson sends a bounce-back card, the intent is to foster the relationship by providing useful information, reiterating key points discussed, or addressing any inquiries the client may have.

While the card might express gratitude or acknowledge the client's time, its main purpose is to create an additional touchpoint that can lead to further communication and potentially a sale. This mechanism is essential in nurturing leads and ensuring that the salesperson remains on the client's radar, ultimately enhancing the chances of converting interest into a sale.

The focus on following up is critical in sales because it not only shows attentiveness but also helps establish trust and confidence with the client.