What approach involves demonstrating product features and benefits immediately upon meeting the prospect?

The product opening approach is characterized by the salesperson immediately showcasing the features and benefits of the product at the beginning of the interaction with the prospect. This technique is designed to capture the prospect's attention right away by highlighting how the product can address their needs and solve their problems. The emphasis is on the tangible aspects of the product, allowing the prospect to see its value and utility in real time.

Using a product opening can be particularly effective when you are confident that the prospect will find specific features relevant. By quickly demonstrating benefits, you engage the prospect in a direct conversation about how the product can benefit them, thereby creating an immediate connection and generating interest.

In contrast, the other approaches mentioned would not focus on immediate product demonstration. The direct approach is straightforward but may not emphasize features initially. The introduction opening typically focuses on building rapport or establishing connections before delving into product specifics. Lastly, the consultative approach centers on understanding the prospect's needs through dialogue before presenting the product, rather than starting with the product demonstration.