How is a particular feature described in relation to helping a specific buyer?

The correct answer relates to how a particular feature is perceived by the buyer in terms of its value to them. A benefit describes how a specific feature contributes directly to achieving a buyer's needs or desires. It translates the technical aspects of a product or service into real-world applications that resonate with the buyer's interests.

For instance, if a product has a feature like "water-resistant material," the corresponding benefit would be that it helps the buyer stay dry in adverse weather conditions. This connection illustrates the value that the feature provides from the buyer's viewpoint, making it clear why the product would be valuable and reinforcing their decision-making process. Understanding benefits is crucial in sales, as they create an emotional connection and demonstrate how the product addresses the buyer's specific problems or goals.